| Issue |
SHS Web Conf.
Volume 190, 2024
2024 International Conference on Educational Development and Social Sciences (EDSS 2024)
|
|
|---|---|---|
| Article Number | 03030 | |
| Number of page(s) | 4 | |
| Section | Intelligent Technology Development and Talent Cultivation | |
| DOI | https://doi.org/10.1051/shsconf/202419003030 | |
| Published online | 18 April 2024 | |
Research on Film Marketing in the New Media
Newcastle University, Newcastle, UK
New media, as an important information revolution in Internet technology, has promoted the innovative development of traditional marketing models and marketing concepts. As film marketing navigates this transition from traditional methodologies to those informed by new media dynamics，it concurrently experiences accelerated trajectories and intricate challenges. This research aims to elucidate the nuanced transformation of film marketing strategies within the new media landscape, employing the case study methodology for an in-depth exploration.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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