| Issue |
SHS Web Conf.
Volume 212, 2025
1st International Conference on Advanced Research in Sustainable Economic and Social Science (ICARSESS-24)
|
|
|---|---|---|
| Article Number | 04044 | |
| Number of page(s) | 9 | |
| Section | Social Science for Sustainable Development | |
| DOI | https://doi.org/10.1051/shsconf/202521204044 | |
| Published online | 05 March 2025 | |
Consumer Purchasing Decision Towards Chicken Eggs in Yogyakarta Province
1 Agribusiness Study Program, Faculty of Agriculture,UPN Veteran Yogyakarta, Yogyakarta, Indonesia
2 Environmental Engineering, Faculty of Mineral Technology, UPN Veteran Yogyakarta, Yogyakarta, Indonesia
* Corresponding author: dinda.dewiaisyah@upnyk.ac.id
Affordable food accessible to the community is an essential need, especially for people who live in areas with relatively low minimum wages, such as the province of Yogyakarta. This study examines consumer decisions regarding egg purchasing in the Special Region of Yogyakarta Province. Primary data from 100 respondents spread across Kulon Progo, Sleman, Bantul, Gunung Kidul and Yogyakarta City were collected through interviews based on structured questionnaires. The data analysis applied in this study uses descriptive statistics. The results of the analysis show a tendency for consumers to buy eggs as a side dish, with rice as the primary motivation for purchasing eggs. In addition, the attributes consumers consider when purchasing eggs are the price and type of eggs, which are only distinguished between broiler chicken eggs and kampung chicken eggs. Post-purchase evaluation of eggs shows that most consumers are satisfied with their purchases.
Key words: consumer behaviour / decision making / chicken egg / food
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.