Open Access
SHS Web of Conf.
Volume 92, 2021
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
Article Number 06015
Number of page(s) 10
Section Corporate Social Responsibility and Consumer Claims
Published online 13 January 2021
  1. Dębicka, O., Oniszczuk-Jastrząbek, A. (2019). Przedsiębiorstwo w otoczeniu globalnym. Wybrane zagadnienia. Gdańsk: Wydawnictwo Uniwersytetu Gdańskiego. [Google Scholar]
  2. McGrew, A. (2008). Globalizacja i polityka globalna, In J. Baylis i S. Smith (Eds.), Globalizacja polityki światowej. Wprowadzenie do stosunków międzynarodowych (pp. 114-125). Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego. [Google Scholar]
  3. Rymarczyk, J. (2004). Internacjonalizacja i globalizacja przedsiębiorstwa. Warszawa: PWE. [Google Scholar]
  4. Smyczek, S. (2009). Współczesny marketing wobec problemów globalizacji gospodarki. Katowice: Wyższa Szkoła Zarządzania Marketingowego i Języków Obcych w Katowicach. [Google Scholar]
  5. Gallino, S., Rooderkerk, R. (2020). New product development in an omnichannel world. California Management Review, 63(1), 81-98. [CrossRef] [Google Scholar]
  6. Hoskins, J., Verhaal, J. C., Griffin, A. (2020). How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance. European Journal of Marketing, fortcoming article. [Google Scholar]
  7. Salnikova, E., Grunert, K. G. (2020). The role of consumption orientation in consumer food preferences in emerging markets, Journal of Business Research, 112, 147-159. [CrossRef] [Google Scholar]
  8. Martin, C., Lange, C., Marette, S. (2021). Importance of additional information, as a complement to information coming from packaging, to promote meat substitutes: A case study on a sausage based on vegetable proteins. Food Quality and Preference, 87, 104058. [CrossRef] [Google Scholar]
  9. Szymczak, J., Ankiel-Homa, M. (2007). Opakowanie jednostkowe w działaniach marketingowych przedsiębiorstw. Poznań: Wydawnictwo Akademii Ekonomicznej w Poznaniu. [Google Scholar]
  10. Kuvykaite, R., Dovaliene, A., Navickiene, L. (2009). Impact of packaging elements on comsumer’s purchase decision, Economics & Management, 14, 441-447. [Google Scholar]
  11. Lisińska-Kuśnierz, M., Ucherek, M. (2006). Opakowania w ochronie konsumenta. Kraków : Wydawnictwo Akademii Ekonomicznej w Krakowie. [Google Scholar]
  12. Grand View Research. (2020, September). Carbonated beverages market size, share & trends analysis report by product (Soft Drinks, Sports & Energy Drinks), by flavor (Cola, Fruit Based), by distribution channel, by region, and segment forecasts, 2020 – 2027. [Google Scholar]
  13. Sylvetsky, A. C., Visek, A. J., Halberg, S., Rhee, D.K., Ongaro, Z., Essel, K. D., Dietz, W. H., Sacheck, J. (2020). Beyond taste and easy access: Physical, cognitive, interpersonal, and emotional reasons for sugary drink consumption among children and adolescents, Appetite, 155, 104826. [CrossRef] [Google Scholar]
  14. Jung, H., Dan, H., Pang, Y., Kim, B., Jeong, H., Lee, J. E., Kim, O. (2020). Association between dietary habits, shift work, and the metabolic syndrome: the Korea Nurses’Health study, International Journal of Environmental Research and Public Health, 17(20), 7697. [CrossRef] [Google Scholar]
  15. Munoz, V. C., Rovira, M. U., Ibanez, V. V., Dominguez, J.M. M., Blanco, G. R., Rovira, M. U., Toran, P. (2020). Consumption of soft, sports, and energy drinks in adolescents. The BEENIS study, Anales de pediatria, 93(4), 242-250. [CrossRef] [Google Scholar]
  16. Milic-Czerniak, R. (2019). Badania marketingowe. Nowo metody badań i zastosowania. Warszawa: Difin SA. [Google Scholar]
  17. Duchowski, A. (2003). Eye Tracking Methodology. Theory and Practice. London: Springer Verlag. [CrossRef] [Google Scholar]
  18. Cholewa-Wójcik, A., Świda, J. (2015). A study and assessment of selected elements of the visual aspects of collectible chocolate packaging with the use of the eye-tracking method, Indian Journal of Marketing, 45(7), 7-18. [CrossRef] [Google Scholar]
  19. Kabaja, B. (2018). Kryteria oceny znakowania opakowań jednostkowych suplementów diety. Kraków: Prace Doktorskie, Wydawnictwo Uniwersytetu Ekonomicznego w Krakwoie. [Google Scholar]
  20. Kim, M. A., Yoo, H. J., Ares, G., Lee, H. S. (2020). Effect of thinking style and consumption purpose on food choice: A case study with yogurt using a discrete choice experiment and eye-tracking, Food Quality and Preference, 86, 104025. [CrossRef] [Google Scholar]
  21. Lacoste-Badie, S., Yu, J.W., Droulers, O. (2020). Small change, big change - Increasing attention with product package variations. Food Quality and Preference, 86, 104007. [CrossRef] [Google Scholar]
  22. Totzek, D., Jurgensen, G. (2020). Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure? Psychology &Marketing, fortcoming article. [Google Scholar]
  23. Bojko, A. (2013). Eye Tracking the User Experience: A Practical Guide to Research, New York : Rosenfeld Media. [Google Scholar]
  24. Mościchowska, I., Rogoś-Turek, B. (2015). Badania jako podstawa projektowania User Experience. Warszawa: Wydawnictwo Naukowe PWN. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.