Open Access
SHS Web of Conf.
Volume 92, 2021
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
Article Number 06022
Number of page(s) 8
Section Corporate Social Responsibility and Consumer Claims
Published online 13 January 2021
  1. Said, E. (1993). Culture and Imperialism. New York: Vintage Books (Random House). [Google Scholar]
  2. Lightheim G. (1987). Imperialism. N.Y. [Google Scholar]
  3. Doyle M.W. (1986). Empires. London: Ithaca. [CrossRef] [Google Scholar]
  4. Булдаков В.П. XX век. Российская история и посткоммунистическая советология. А. Борфогов (ред.). Российская империя, СССР, Российская Федерация: история одной страны? М., 1993. С. 9. [Google Scholar]
  5. Померанц Г.А. Выступление на семинаре «Закат империи». Восток. 1991. № 5. С. 13. [Google Scholar]
  6. Kamenica, E. (2017). Information economics. Journal of Political Economy, 125(6), 1885-1890. [CrossRef] [Google Scholar]
  7. Segerstrom, P.(1991) Innovation, imitation, and economic growth. Journal of Political Economy, 99(4), 807-827. [CrossRef] [Google Scholar]
  8. Anttiroiko, A.V. (2014). The Political Economy of City Branding. Routledge, London. [CrossRef] [Google Scholar]
  9. Kavaratzis, M., Hatch, M.J. (2013). The dynamics of place branding: an identity-based approach to place branding Theory. Marketing Theory, 13(1), 69-86. [CrossRef] [Google Scholar]
  10. Närvänen, E., Goulding, CH. (2016). Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life. European Journal of Marketing, 50 (7/8), 1521-1546. [CrossRef] [Google Scholar]
  11. Keller, K.L. (2012). Economic and behavioral perspectives on brand extension. Marketing Science, 31(5), 772-775. [Google Scholar]
  12. Sassen, S. (2005). When National Territory is Home to the Global: Old Borders to Novel Borderings. New Political Economy, 10(4), 523-41. [CrossRef] [Google Scholar]
  13. Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M.M., Nguyen, B. (2016). A framework of place branding, place image, and place reputation: Antecedents and moderators. Qualitative Market Research, 19(2), 241-264. [CrossRef] [Google Scholar]
  14. Medway, D., Warnaby, G. (2008). Alternative perspectives on marketing and the place brand. European Journal of Marketing, 42(5/6), 641-653. [CrossRef] [Google Scholar]
  15. Kotler, P., Gertner, D. (2002). Country as brand, product, and beyond: a place marketing and brand management perspective. Journal of Brand Management, 9(4-5), 249-261. [CrossRef] [Google Scholar]
  16. Aghion, P., Jaravel, X. (2015). Knowledge Spillovers, Innovation and Growth. Economic Journal, 125(583), 533-573. [CrossRef] [Google Scholar]
  17. Pashkus, N.A., Pashkus, V.Y., Altunyan, A.G., Protasov, A.Y., Maltseva ,Y.M. (2019). Cultural City Brands and Global Competitiveness. Revista San Gregorio, 36, 197-209. [Google Scholar]
  18. Braun, E., Kavaratzis, M., Zenker, S. (2013). My City – My Brand: The Role of Residents in Place Branding. Journal of Place Management and Development, 6(1), 18-28. [CrossRef] [Google Scholar]
  19. Kavaratzis, M., Hatch, M.J. (2013). The Dynamics of Place Branding: An Identity-based Approach to Place Branding Theory. Marketing Theory, 13(1), 1–18. [CrossRef] [Google Scholar]
  20. Keller, K.L. (2012). Economic and Behavioral Perspectives on Brand Extension. Marketing Science, 31, 772-775. [Google Scholar]
  21. Zenker, S., Martin, N. (2011). Measuring Success in Place Marketing and Branding. Journal of Place Branding and Public Diplomacy, 7 (1), 32-41. [CrossRef] [Google Scholar]
  22. Govers, R. (2011). From place marketing to place branding and back. Place Branding and Public Diplomacy, 7(11), 227-231. [CrossRef] [Google Scholar]
  23. Kliestik, T., Kovacova, M., Podhorska, I., Kliestikova, J. (2018). Searching for Key Sources of Goodwill Creation as New Global Managerial Challenge. Polish Journal of Management Studies, 17 (1), 144-154. [CrossRef] [Google Scholar]
  24. Starobinskaya, N.M. (2019). Socio-cultural sphere in the new economy: from the development of education to the art market. St. Petersburg: KultInformPress. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.