Open Access
| Issue |
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
|
|
|---|---|---|
| Article Number | 02004 | |
| Number of page(s) | 4 | |
| Section | Media Communication and Analysis of Social Hot News | |
| DOI | https://doi.org/10.1051/shsconf/202315502004 | |
| Published online | 12 January 2023 | |
- China Internet network development state statistic report [EB/OL]. Baidu wikipedia, https://baike.baidu.com/item/ChinaInternetnetworkdevelopmentstatestatisticreport/8278359?Fr=Aladdin [Google Scholar]
- Ning Hang. Short video reengineering marketing scene [J]. News research guide, 2019, 176 (20):155+219 [Google Scholar]
- Analysis of the digital development of Chinese film marketing 2021 [R] Analysys, 2021-09-29. [Google Scholar]
- Research on film marketing strategy in the era of short video [j]. Sound screen world 2021 (1): 74–75 [Google Scholar]
- Chen Xiaonan. Analysis of short video platform marketing strategy in film publicity [j] Shanxi Youth, 2020(7):101–102. [Google Scholar]
- Wu Xianxia. Research on online word-of-mouth marketing strategy [j] Market research, 2010 379 (11): 37–39. [Google Scholar]
- Qiao Nan. Research on the marketing strategy of short videos in film publicity and distribution [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.