Open Access
Issue
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
Article Number 02015
Number of page(s) 4
Section Legal Regulation and Media Communication Research
DOI https://doi.org/10.1051/shsconf/202317802015
Published online 23 October 2023
  1. Pleck, J. (1984). The Theory of Male Sex-Role Identity: Its Rise and Fall, 1936 to the Present. In: Lewn ed. In the shadow of the Past: Psychology Portryals the sexes. NewYork. pp. 205–225. [Google Scholar]
  2. Liu, B. (2015). Achieving gender equality requires breaking through traditional gender stereotypes. Chinese Women’s Movement, 5, 17–18. https://doi.org/CNKI:SUN:ZFYZ.0.2015-05-011 [Google Scholar]
  3. Han, S., & Han, Y. (2004). An Analysis of Changes in the Gender Image of Television Advertisements over the Decade of Market Economy. Journalism & Communication, 2, 39-46+96. https://doi.org/CNKI:SUN:YANJ.0.2004-02-006 [Google Scholar]
  4. Ding, L. (2012). A Brief Discussion on the Softening Phenomenon of Male Image in China’s TV Advertisements. Journalism and Mass Communication, 1, 65–68. https://doi.org/10.15897/j.cnki.cn51-1046/g2.2012.01.010 [Google Scholar]
  5. Xu, J. (2015). Stereotypes of Women in China’s TV Advertisements and Breakthroughs. Youth Journalist, 2, 44–45. https://doi.org/10.15997/j.cnki.qnjz.2015.02.030 [Google Scholar]
  6. Liao, J. (2018). The Use and Change of Female Images in Chinese TV Advertisements. Youth Journalist, 14, 97–98. https://doi.org/10.15997/j.cnki.qnjz.2015.02.030 [Google Scholar]
  7. Chen, Y. (2007). An Introduction to Communication Research Methods. China Renmin University Press, Beijing. [Google Scholar]
  8. PROYA. (2021). What did PROYA do right on International Women’s Day? Adquan.Com. https://creative.adquan.com/show/302526 [Google Scholar]
  9. DeFleur, M., & Ball-Rokeach, S. (1989). Theories of Mass Communication. Xinhua Publishing House, Beijing. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.