Open Access
Issue
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
Article Number 03004
Number of page(s) 4
Section Brand Management and Marketing Strategy Analysis
DOI https://doi.org/10.1051/shsconf/202418503004
Published online 14 March 2024
  1. IMedia Consulting. Survey and Analysis Report on the Development Status and Consumption Trend of China’s New Tea Drinking Industry in the first half of 2022, https://baijia-hao.baidu.com/s2id=1734972705788071080&wfr=spider&for=pc,2022-06-0 [Google Scholar]
  2. Yongxin Phoenix Tea. 2020 11 China New tea industry development status and consumption trend survey and analysis report (2020). [Google Scholar]
  3. Chen Qiumei. 5E Marketing: A new perspective using 4P combination Theory. China Circulation Economy, (2): 76–80 (2011). [Google Scholar]
  4. Philip, K.: Marketing Revolution 3.0. China Machine Press (2011). [Google Scholar]
  5. Conglin, Z.: The application of cultural symbols in international marketing: A case study of “CHAGEE” (2023). [Google Scholar]
  6. Li, L.: Analysis of the characteristics of new tea consumption market and industry development strategy. Journal of Anhui Normal University (2021). [Google Scholar]
  7. Haifeng, Q.: Symbol marketing. Shanghai University of Finance and Economics Press (2006). [Google Scholar]
  8. Jiaxun, H.: Globalization of Chinese Brands: A brand Strategy integrating “Chinese Elements” -A case study of Li Ning. Journal of East China Normal University (Philosophical and Social Sciences Edition), 45 (04), 124+129–155+156 (2013). [Google Scholar]
  9. Johnson, G., Scholes, K., Whittingtonr, W.: Exploring corporate strategy: text & cases. 8th Edition. Upper Saddle River: Prentice Hall Press, 122 (2008). [Google Scholar]
  10. Yu, C.: The Application strategy of Chinese cultural elements in the international marketing of new consumer brands: a double case study of Huaxizi and Bubblemart. Master’s thesis. Beijing Foreign Studies University (2023). [Google Scholar]
  11. Meituan Food and Kamen released the Tea Beverage Development Report (2022). [Google Scholar]
  12. Wenyong, W.: Discussion on the abuse of traditional Elements in Modern Design. Design, (02), 180–181 (2013). [Google Scholar]
  13. Zhenyu, H.: Research on aesthetic fatigue from the perspective of popular culture (2019). [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.