SHS Web Conf.
Volume 105, 2021International Research-to-Practice Conference for Translators, Young Scholars and Students “Translation Industry: Theory in Action” (TITA 2020)
|Number of page(s)||11|
|Section||Translation and Business. Translation for the EU|
|Published online||12 May 2021|
Strategic competence as a core of business translator’s qualification
1 Westcliff University, Irvine, 17877 Von Karman Ave #400, Irvine, California, USA 92614
2 Institute of International Relations, Taras Shevchenko National University of Kyiv, 64/13, Volodymyrska Street, City of Kyiv, Ukraine, 01601
* Corresponding author: firstname.lastname@example.org
Based on the interactional translation model, this paper discusses the role of translator’s competence in the success of translation for business. Via complex analysis of translations of advertising texts as discourse acts that are pragmatically oriented and relatively uniform in their aims, the authors establish an extralingual criterion for measuring the quality of their translation – the ability to satisfy the same cognitive/communicative needs and exert the same influence as the source texts on the audience with the different cultural background. Arguing that translator’s /interpreter’s qualifications should include awareness of the target community’s ethnical and business culture coupled with the sense of responsibility for the results of translation as an intercultural discourse act, the authors formulate implications for the formation of strategic competence in teaching professional business translators.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.