Open Access
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
Article Number 02011
Number of page(s) 8
Section Legal Regulation and Media Communication Research
Published online 23 October 2023
  1. Wu Xiaoyan. “Study on the Business Strategy of Shanghai Sunbright Industrial Co., Ltd.” Master’s Thesis, China University of Mining and Technology, 2022. [Google Scholar]
  2. Pan Qiangsheng. “Research on Optimization of Business Strategy in H Company’s Club Stores.” Master’s Thesis, East China Normal University, 2022. [Google Scholar]
  3. Zheng Xiaohui. “Business Strategy for Traditional Radio and Television Advertising in the Era of Integrated Media.” Journalist Cradle, Vol. 12, 2022, pp. 147-149. [Google Scholar]
  4. Hong Li. “Analysis of Business Strategies for Newspaper Advertising in the New Media Era.” Marketing Circles, Vol. 19, 2019, pp. 28+30. [Google Scholar]
  5. Zhang Shengxi. “Business Strategy for Newspaper Advertising in the Context of Media Convergence.” Press Outpost, Vol. 3, 2019, p. 2. [Google Scholar]
  6. Che Li. “Analysis of Business Strategies for Newspaper Advertising in the New Media Environment.” Journalism Communication, Vol. 21, 2018, p. 2. [Google Scholar]
  7. Zheng Suhui, Xi Zhanhong, Lu Hongcheng. “Branding Operation Strategy of Cultural Variety Programs: A Case Study of ‘The Reader’.” TV Research, May 2022, pp. 80-82. [Google Scholar]
  8. Du Zhongfeng, Luo Jing. “Discourse Changes and Inherent Logic of Media Convergence in China: A Perspective from Discourse Analysis.” Editorial Friend, Vol. 1, 2020, pp. 12-18+29. [CrossRef] [Google Scholar]
  9. Sun Wei. “Cyber Humans: Media Convergence in the Post-Human Era.” Shanghai Journalism Review, Vol. 6, 2018, pp. 4-11. [Google Scholar]
  10. Liu Bing. “Cultural Integration: An Examination of Cultural Factors in the Process of Media Convergence.” Editorial Friend, Vol. 1, 2018, p. 65. [Google Scholar]
  11. Yue Jinhong. “How to Conduct In-Depth Reporting in the Era of Media Convergence: Review of ‘Party Newspaper Path Exploration in the Age of Media Convergence’.” Media, Vol. 8, 2023, pp. 97-98. [Google Scholar]
  12. Liu Jiajia. “Discussion on the New Trend of TV Production and Communication in the Perspective of Media Convergence.” Contemporary TV, Vol. 1, 2023, pp. 66-72. [Google Scholar]
  13. Hu Shutong. “Research on the Occupational Roles of New Media Practitioners from the Perspective of News Professionalism.” Master’s Thesis, Shandong Normal University, 2017. [Google Scholar]
  14. Liu Jing. “Valuation Research of Kuaishou, an Internet Media Enterprise, from the Perspective of Media Operation and Management.” Master’s Thesis, Henan University, 2022. [Google Scholar]
  15. You Xiangyu. “Analysis of CCTV Anchors’ Attempt at Live Commerce from the Perspective of Media Operation and Management.” West China Broadcasting TV, Vol. 6, 2021, pp. 91-93. [Google Scholar]
  16. Zhang Yao. “Analysis of iQiyi’s Media Operation and Management Strategy.” China National Exhibition, Vol. 2, 2020, pp. 234-236. [Google Scholar]
  17. Bu Yanfang, Zhu Yuning. “Analyzing Bilibili’s Creative Ecosystem from the Perspective of ‘Luoxiang Talks about Criminal Law’ and Its Communication Network.” Journalism Lover, Vol. 2, 2023, pp. 48-52. [Google Scholar]
  18. Huang Pingping. “Narration, Interaction, and Elements: An Analysis Based on Bilibili Slow Videos.” Media, Vol. 8, 2022, pp. 47-49. [Google Scholar]
  19. Zhou Meng, Chen Wanqian. “Promoting Cultural Fairness through Niche Communication: An Empirical Study on Bilibili’s Individual Subtitle Phenomenon.” Youth Journalist, Vol. 14, 2021, pp. 113-114. [Google Scholar]
  20. Zhai Chenhua. “Brand Characteristics of UGC Content Marketing on Bilibili.” Media, Vol. 12, 2021, pp. 74-75+77. [Google Scholar]
  21. Yu Ke. “Profit Models of Danmaku Video Websites: A Case Study of Bilibili.” Youth Journalist, Vol. 14, 2016, pp. 97-98. [Google Scholar]
  22. Blue Lion Technology. “,” March 15, 2023. [Google Scholar]
  23. Wang, XX, Picone, I. Mobilized, negotiated and balanced: Chinese school vloggers’ platform engagements and layered identity construction on Bilibili. Journal of Youth Studies, Asian Anthropology 22:3, pages 213-216. [Google Scholar]
  24. Moon, Sung, Bae, Seung-Joo, and Lee, Sang-Ho. (2022). A study of influencing factors on OTT Bilibili users’ intention to continue media subscription. Journal of the Multimedia Society, 25(12), 1756-1767. [CrossRef] [Google Scholar]
  25. Z. Wu and E. Ito, “Correlation Analysis between User’s Emotional Comments and Popularity Measures,” 2014 IIAI 3rd International Conference on Advanced Applied Informatics, Kokura, Japan, 2014, pp. 280-283 [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.