| Issue |
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
|
|
|---|---|---|
| Article Number | 02003 | |
| Number of page(s) | 7 | |
| Section | Traditional Cultural Inheritance and Intercultural Communication | |
| DOI | https://doi.org/10.1051/shsconf/202418502003 | |
| Published online | 14 March 2024 | |
Exploring the Delivered Value and Sustainable Development of the Intangible Cultural Heritage, Xiaolan Chrysanthemum Exhibition
1 School of Management, University of Electronic Science and Technology of China, Zhongshan Institute, 528402 Guangdong, China
2 Marketing Department, Majesty holdings Co., Ltd, 528437 Zhongshan, Guangdong, China
3 Marketing Department, Anshi Pharmaceutical (Zhongshan) Inc., 528437 Zhongshan, Guangdong, China
* Corresponding author’s email yachuchan@zsc.edu.cn
Intangible cultural heritage (ICH) is a result of human wisdom and civilization around the world and should be guarded and inherited by all people. Xiaolan Chrysanthemum Exhibition, as one of China’s national ICH folk activities, represents chrysanthemum culture. Taking the Xiaolan Chrysanthemum Exhibition as a case study, we aim to explore the relationship among ICH delivered value, emotional identity, and sustainable development. We collected 587 questionnaires, 495 of which are valid, achieving a valid sample rate of 84.33%. After that, IBM SPSS 22.0 and AMOS 26.0 were used for empirical analysis. The results show that perceived cost does not have a notable impact on ICH sustainable development while social value and educational value can pose a positive impact on ICH sustainable development through emotional identity. Notably, economic value can pose both direct and indirect impacts on ICH sustainable development through emotional identity.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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