Research on Profit Models and Financial Indicators of Social Video Platforms: A Case Study of Bilibili

Hailiang Foreign Language High School, 311800, Zhuji, China

^* Corresponding author: 803116@lszjy.edu.cn

Abstract

Bilibili, a secondary-dimensional online community video platform, attracts countless young people who are fans of the ACG culture circle with its unique secondary-dimensional elements, becoming one of the most popular social video platforms among the younger generation in China in recent years. Bilibili has its own unique business model and development potential, but facing the fierce competition among numerous video platforms in the market, the constant changes in user needs, and the continuous years of losses, how to increase revenue, reduce costs, and achieve profitability is currently an urgent problem that needs to be solved. This paper analyzes and studies the profit models of Bilibili’s mobile games, live streaming, value-added services, advertising, and intellectual property derivative products, and analyzes the financial indicators such as revenue, expenses, profits, debt repayment ability, profitability, and operational ability in recent years, points out the shortcomings that exist, and proposes suggestions for finding innovative income points and making selective investments to reduce expenses, which can provide reference for its sustainable development and improving its financial situation in the future.